Summer Buzz

Summer Buzz

t is late Sunday afternoon in August. A child stands alone in the garden listening to the metallic sounds of insects, " reads Charles Burchfield's own description of The Insect Chorus. " They are all his world, so, to his mind, all things become saturated with their presence–crickets lurk in the depths of the grass, the shadows of the trees conceal fantastic creatures, and the boy looks with fe...

Managing Buzz

We model the incentives of individuals to engage in word of mouth (or buzz) about a product, and how a firm may strategically influence this process through its information release and advertising strategies. Individuals receive utility by improving how others perceive them. A firm restricts access to information, advertising may crowd out word of mouth and a credible commitment not to engage i...

Buzz Management

We study how a firm uses structured information release, word of mouth marketing and advertising to maximize the diffusion of information about its product. Individuals are either a high or a low social type. During social interactions it is valuable for any individual to increase another person’s posterior that they are a high social type. We develop a model to study how a firm interacts with ...

BioTM buzz

Reliable delivery of peptides through minimally invasive routes is an unaddressed challenge that could dramatically change clinical care. Currently, the majority of peptides are delivered through injections, and as such there is significant need for patient-friendly delivery systems. In this issue of Bioengineering & Translational Medicine, engineers from Nanyang Technological University in Sin...

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